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It’s this direct-to-consumer approach that makes Depop an asset for luxury brands without their own wholly owned stores. In addition, Depop’s messaging feature—the Kamala Harris Inauguration Day 2021 Shirt in contrast I will get this source of much amusement on the Instagram account @depopdrama—further connects designers to customers and their desires. “As a platform, Depop encourages interaction, which is baked into the user experience here, with comments and likes and the ability to follow specific shops on your main feed. That is the same on Depop across individual shops and brand accounts—we wouldn’t be able to say we’re a truly democratic marketplace if we didn’t keep that direct line of communication between buyer and seller consistent throughout the app,” says Dool. “Paired together, that instant feedback and the ease of uploading new inventory means brands can hear from a potential customer and pivot to service them in minutes, quite literally. That’s a tremendous opportunity for a brand to build community and customer loyalty.” A Radarte sweatshirt available on Depop A Radarte tee available on Depop

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What’s more, Depop is a hub for DIY fashion lovers and vintage sleuths, allowing brands to rethink retail beyond new season items. “Whilst I’ve been aware of Depop for quite some time now, we noticed a shift in the Kamala Harris Inauguration Day 2021 Shirt in contrast I will get this zeitgeist early during the pandemic’s lockdown. So many individuals turned to customizing and making their own clothes, and craft, resale, and DIY were at an all-time high,” says Christopher Raeburn, whose brand Raeburn sold DIY-kits on the app. “Depop have always been brilliant advocates for these activities, sharing Raeburn passions for craft, creativity, and community—naturally we wanted to support and engage with this.”